Social marketing is one of the key elements that can drive the success of a new business. Such marketing occurs on sites such as Facebook, Twitter, YouTube, and other online social media sites in which a great deal of consumers interact. Social marketing can also occur on the radio, television, billboards, and during product awareness events.
The list of reasons that new businesses need social marketing is extensive. The most prevalent need for this service is legacy competition. New businesses will always have stiff competition from businesses in the same industry. Tenured businesses already have a loyal customer bases, and many loyal customers will be nervous about moving to another company.
While having a website and online presence is a step in the right direction for new businesses, it is simply not enough to establish the business as a superior entity against competitors. The company’s marketing efforts must be extensive, persistent and aggressive. It not unheard of for a new business to blitz the social media with information about its products and services. This tactic has been successful for many companies that went from being “hardly heard of” to “talk of the internet world” and the “apple of the public’s eye”.
To compete with the leaders of the industry, each new business needs to have social marketing accounts. Twitter, Facebook, and YouTube accounts are free to obtain. Developing a profile does not even take 10 minutes, but just having the account can help increase visitors. However, representatives have to be active and post to the accounts in order for their presence to make a difference as far as search engine rankings.
Each time a business entity with a Twitter account posts a tweet, its chances of gaining followers increases. Every time someone on Facebook answers a potential client’s questions about products and services, the same thing occurs. The business owner could also incorporate the address to the main website into a creative YouTube video. Watchers who enjoy the video may visit the company website for more information, or they may buy goods and services.
The objective of social marketing is to increase traffic and visitors from all angles. Having as many outlets as possible will increase visibility, which will increase traffic. The increase in traffic will cause the main website’s rankings to rise, which will increase traffic even more. With the right social marketing efforts, a company can create and endless supply of potential customers.